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Thursday, December 17, 2009
Evaluation Question 4
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
I started question 4 off talking about key technologies we used during the research part of our project which featured, blogger, myspace, youtube, Fruktmusic and photoshop amongst other things. In this question I felt I had a large contribution, especially on the production part of the question. We spoke a lot about the camera we were using and specifically some of the advantages and disadvantages we encountered. I would however, like to build on the point of exposure. We decided to use the manual settings for the camera so this meant we had to use manual focus and manual exposure. While we were all comfortable using the focus puller we were not with the exposure. It turned out that when we looked at our footage after the main shoot we found our footage to be too dark. Looking back we should have learnt how to use this properly and now in hindsight I can tell that we needed to have more zebralines on the camera screen. This was an important lesson in using the exposure function and the next time it is used it will be used properly. This question was answered very well and in quite a lot of depth too. I thought my contribution to it was strong.
I started question 4 off talking about key technologies we used during the research part of our project which featured, blogger, myspace, youtube, Fruktmusic and photoshop amongst other things. In this question I felt I had a large contribution, especially on the production part of the question. We spoke a lot about the camera we were using and specifically some of the advantages and disadvantages we encountered. I would however, like to build on the point of exposure. We decided to use the manual settings for the camera so this meant we had to use manual focus and manual exposure. While we were all comfortable using the focus puller we were not with the exposure. It turned out that when we looked at our footage after the main shoot we found our footage to be too dark. Looking back we should have learnt how to use this properly and now in hindsight I can tell that we needed to have more zebralines on the camera screen. This was an important lesson in using the exposure function and the next time it is used it will be used properly. This question was answered very well and in quite a lot of depth too. I thought my contribution to it was strong.
Evaluation Question 3
3. What have you learned from your audience feedback?
In question 3 Nick started it off talking about our target audience and gave a typical demographic of what they would be like. I felt like I could have made more of a contribution on some of the points however, me and Nick did have an interesting discussion on the different types of artist image according to what genre they fall in to. We came to the conclusion that the genre our band is a part of is more about giving back to the fans and making them feel as if the artist is on their personal level - someone they can connect to. Whereas, within the genre of R&B and rap it is more about the culture that works with the music, for example celebrity status, idols and beautiful image. Overall question 3 was done well and although I could have given more input I felt I said some key points.
In question 3 Nick started it off talking about our target audience and gave a typical demographic of what they would be like. I felt like I could have made more of a contribution on some of the points however, me and Nick did have an interesting discussion on the different types of artist image according to what genre they fall in to. We came to the conclusion that the genre our band is a part of is more about giving back to the fans and making them feel as if the artist is on their personal level - someone they can connect to. Whereas, within the genre of R&B and rap it is more about the culture that works with the music, for example celebrity status, idols and beautiful image. Overall question 3 was done well and although I could have given more input I felt I said some key points.
Evaluation Question 2
2. How effective is the combination of your main product and ancillary texts?
Question 2 went really well and I feel the group really contributed equally. My performance to this question was overall strong and I made key points on how we went about branding our album cover, myspace and video. It is also important to note that we were discussing the codes and conventions of the album cover and myspace which we didn't do in question 1, so we did cover it while also covering the combination of our products. Question 2 was a good question for me and I had a fair amount of input.
Question 2 went really well and I feel the group really contributed equally. My performance to this question was overall strong and I made key points on how we went about branding our album cover, myspace and video. It is also important to note that we were discussing the codes and conventions of the album cover and myspace which we didn't do in question 1, so we did cover it while also covering the combination of our products. Question 2 was a good question for me and I had a fair amount of input.
Evaluation Question 1
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Throughout the answer to question 1 I felt I made good, clear points. The videos show that I gave explicit examples to many of the points made. For example, when Simon opened with whether the video is performance, narrative or concept based I backed up this point with my example of Pantera - 5 Minutes Alone. I also feel I made clear points on the subject of genre characteristics using Goodwins codes and conventions theory. Another factor I spoke confidently about was on Vernallis's Theory. I made good points about the lack of balance within the video and also what drives the video forward. Overall the question went well and I feel I gave a good contribution to the question.
Throughout the answer to question 1 I felt I made good, clear points. The videos show that I gave explicit examples to many of the points made. For example, when Simon opened with whether the video is performance, narrative or concept based I backed up this point with my example of Pantera - 5 Minutes Alone. I also feel I made clear points on the subject of genre characteristics using Goodwins codes and conventions theory. Another factor I spoke confidently about was on Vernallis's Theory. I made good points about the lack of balance within the video and also what drives the video forward. Overall the question went well and I feel I gave a good contribution to the question.
Clips from the music video used in the evaluation
Here are the clips form our own music video that we referenced in our evaluation:
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