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Thursday, December 17, 2009
Evaluation Question 4
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
I started question 4 off talking about key technologies we used during the research part of our project which featured, blogger, myspace, youtube, Fruktmusic and photoshop amongst other things. In this question I felt I had a large contribution, especially on the production part of the question. We spoke a lot about the camera we were using and specifically some of the advantages and disadvantages we encountered. I would however, like to build on the point of exposure. We decided to use the manual settings for the camera so this meant we had to use manual focus and manual exposure. While we were all comfortable using the focus puller we were not with the exposure. It turned out that when we looked at our footage after the main shoot we found our footage to be too dark. Looking back we should have learnt how to use this properly and now in hindsight I can tell that we needed to have more zebralines on the camera screen. This was an important lesson in using the exposure function and the next time it is used it will be used properly. This question was answered very well and in quite a lot of depth too. I thought my contribution to it was strong.
I started question 4 off talking about key technologies we used during the research part of our project which featured, blogger, myspace, youtube, Fruktmusic and photoshop amongst other things. In this question I felt I had a large contribution, especially on the production part of the question. We spoke a lot about the camera we were using and specifically some of the advantages and disadvantages we encountered. I would however, like to build on the point of exposure. We decided to use the manual settings for the camera so this meant we had to use manual focus and manual exposure. While we were all comfortable using the focus puller we were not with the exposure. It turned out that when we looked at our footage after the main shoot we found our footage to be too dark. Looking back we should have learnt how to use this properly and now in hindsight I can tell that we needed to have more zebralines on the camera screen. This was an important lesson in using the exposure function and the next time it is used it will be used properly. This question was answered very well and in quite a lot of depth too. I thought my contribution to it was strong.
Evaluation Question 3
3. What have you learned from your audience feedback?
In question 3 Nick started it off talking about our target audience and gave a typical demographic of what they would be like. I felt like I could have made more of a contribution on some of the points however, me and Nick did have an interesting discussion on the different types of artist image according to what genre they fall in to. We came to the conclusion that the genre our band is a part of is more about giving back to the fans and making them feel as if the artist is on their personal level - someone they can connect to. Whereas, within the genre of R&B and rap it is more about the culture that works with the music, for example celebrity status, idols and beautiful image. Overall question 3 was done well and although I could have given more input I felt I said some key points.
In question 3 Nick started it off talking about our target audience and gave a typical demographic of what they would be like. I felt like I could have made more of a contribution on some of the points however, me and Nick did have an interesting discussion on the different types of artist image according to what genre they fall in to. We came to the conclusion that the genre our band is a part of is more about giving back to the fans and making them feel as if the artist is on their personal level - someone they can connect to. Whereas, within the genre of R&B and rap it is more about the culture that works with the music, for example celebrity status, idols and beautiful image. Overall question 3 was done well and although I could have given more input I felt I said some key points.
Evaluation Question 2
2. How effective is the combination of your main product and ancillary texts?
Question 2 went really well and I feel the group really contributed equally. My performance to this question was overall strong and I made key points on how we went about branding our album cover, myspace and video. It is also important to note that we were discussing the codes and conventions of the album cover and myspace which we didn't do in question 1, so we did cover it while also covering the combination of our products. Question 2 was a good question for me and I had a fair amount of input.
Question 2 went really well and I feel the group really contributed equally. My performance to this question was overall strong and I made key points on how we went about branding our album cover, myspace and video. It is also important to note that we were discussing the codes and conventions of the album cover and myspace which we didn't do in question 1, so we did cover it while also covering the combination of our products. Question 2 was a good question for me and I had a fair amount of input.
Evaluation Question 1
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Throughout the answer to question 1 I felt I made good, clear points. The videos show that I gave explicit examples to many of the points made. For example, when Simon opened with whether the video is performance, narrative or concept based I backed up this point with my example of Pantera - 5 Minutes Alone. I also feel I made clear points on the subject of genre characteristics using Goodwins codes and conventions theory. Another factor I spoke confidently about was on Vernallis's Theory. I made good points about the lack of balance within the video and also what drives the video forward. Overall the question went well and I feel I gave a good contribution to the question.
Throughout the answer to question 1 I felt I made good, clear points. The videos show that I gave explicit examples to many of the points made. For example, when Simon opened with whether the video is performance, narrative or concept based I backed up this point with my example of Pantera - 5 Minutes Alone. I also feel I made clear points on the subject of genre characteristics using Goodwins codes and conventions theory. Another factor I spoke confidently about was on Vernallis's Theory. I made good points about the lack of balance within the video and also what drives the video forward. Overall the question went well and I feel I gave a good contribution to the question.
Clips from the music video used in the evaluation
Here are the clips form our own music video that we referenced in our evaluation:
Evaluation Links for Referencing
Here are the videos, websites, and album covers, mentioned in our evaluation.
Every Time I Die - 'Wanderlust' : Where the idea of individual shots came from and vocalist walking down the corridor. Vocalist clothes also change when it moves to individual location. It is also mainly peformance with some concept thrown into the mix. Vocalist addresses audition as well.
Every Time I Die - Wanderlust on MUZU
Pantera - '5 Minutes Alone' : Lots of close ups and ECUs. Entirely performance based. Cut to beat and focuses on music. Dark lighting with spots on instruments. Cuts to instruments at important parts.
Muse - 'Dead Star' : Lots of instrument close ups. Dark lighting again. Focuses on music. Focus on guitar in opening riff.
Architects - 'Always' : Genre characteristics, energetic performance, headbanging, band setup and clothing. cut to the beat and quickly cut. Referenxced shots such as CU guitar and drums from side. Linked to person percentage of each member in video.
Architects - Always from Hopes Die Last on Vimeo.
Underoath - 'In Regards To Myself' : Inspiration behind the individual vocalist shots wiht stationary camera nad vocalist moving around room. Also darkly lit and same band setup.
In Regards To Myself - UnderOath
Disturbed1 | MySpace Video
Underoath - 'A Moment Suspended In Time' : Use of lyrics to inspire video. Words shown and cut to different members at different points. Mainly performance video with energy. Claustrophobic feel. Use of costume.
Alex Gaudino - 'Destination Calabria' : Lots of voyeuristic shots. Shows another genre and how ours is different. No instruments and not really about the music and more about the video content.
Madonna - 'Material Girl' : Star image motifs and intertextual references. Video focused on star image of Madonna and targets audience with Marilyn Monroe reference.
Muse - 'Uprising' - Link with single cover
MySpace
A Day To Remember - Unconventional MySpace look, more unique and professional looking, common today as people move away from MySpace
Set Your Goals - Very promotional, album cover, merch and video are all on show and clear to the viewer
Architects - Introduces the band individually and follows institutional conventions, such as showing the record label, endorsements and bookings
The Saturdays - Has a more scopophilic feel, with more emphasis on a celebrity personality and look. Bio + Pictures
Alexisonfire - Has a competition on the page, a fine example of viral marketing
Album Cover
International Superheroes of Hardcore - Takin It Ova - Strong visual theme, taken from title
Oh Sleeper - When I Am God - Dark, moody colours
Muse - Uprising Single Cover - Has common themes with Video - Teddybears
Every Time I Die - 'Wanderlust' : Where the idea of individual shots came from and vocalist walking down the corridor. Vocalist clothes also change when it moves to individual location. It is also mainly peformance with some concept thrown into the mix. Vocalist addresses audition as well.
Every Time I Die - Wanderlust on MUZU
Pantera - '5 Minutes Alone' : Lots of close ups and ECUs. Entirely performance based. Cut to beat and focuses on music. Dark lighting with spots on instruments. Cuts to instruments at important parts.
Muse - 'Dead Star' : Lots of instrument close ups. Dark lighting again. Focuses on music. Focus on guitar in opening riff.
Architects - 'Always' : Genre characteristics, energetic performance, headbanging, band setup and clothing. cut to the beat and quickly cut. Referenxced shots such as CU guitar and drums from side. Linked to person percentage of each member in video.
Architects - Always from Hopes Die Last on Vimeo.
Underoath - 'In Regards To Myself' : Inspiration behind the individual vocalist shots wiht stationary camera nad vocalist moving around room. Also darkly lit and same band setup.
In Regards To Myself - UnderOath
Disturbed1 | MySpace Video
Underoath - 'A Moment Suspended In Time' : Use of lyrics to inspire video. Words shown and cut to different members at different points. Mainly performance video with energy. Claustrophobic feel. Use of costume.
Alex Gaudino - 'Destination Calabria' : Lots of voyeuristic shots. Shows another genre and how ours is different. No instruments and not really about the music and more about the video content.
Madonna - 'Material Girl' : Star image motifs and intertextual references. Video focused on star image of Madonna and targets audience with Marilyn Monroe reference.
Muse - 'Uprising' - Link with single cover
MySpace
A Day To Remember - Unconventional MySpace look, more unique and professional looking, common today as people move away from MySpace
Set Your Goals - Very promotional, album cover, merch and video are all on show and clear to the viewer
Architects - Introduces the band individually and follows institutional conventions, such as showing the record label, endorsements and bookings
The Saturdays - Has a more scopophilic feel, with more emphasis on a celebrity personality and look. Bio + Pictures
Alexisonfire - Has a competition on the page, a fine example of viral marketing
Album Cover
International Superheroes of Hardcore - Takin It Ova - Strong visual theme, taken from title
Oh Sleeper - When I Am God - Dark, moody colours
Muse - Uprising Single Cover - Has common themes with Video - Teddybears
Audience Feedback
Here our the results of the questionnaire we gave people that came to watch the screening of our video.
Average Rating
8.5
Age
18 – 67%
17 – 33%
Gender
M – 55%
F – 45%
What Genre do you think this song is?
Metal 35%
Rock 28%
? 7%
Alternative 14%
Hardcore 7%
Are you fans of this sort of music normally?
Yes 67%
No 33% (all female)
Would the video encourage you to buy the album?
Yes 33% (all male)
No 67%
What magazine would you expect to review this album?
Kerrang 50%
Scuzz 25%
NME 25%
Was the bands image convincing throughout the performance?
100%
Would you watch the video again?
Yes 78%
No 22%
What did you like about the video?
Slo mo 33%
Editing 44%
Performance 33%
Mise en scene 33%
Costume 22%
Camerawork 22%
Lighting 55%
What did you dislike about the video?
Locations 11%
Song 22%
Ending 11%
Editing 22%
Costume 11%
Nothing 22%
Average Rating
8.5
Age
18 – 67%
17 – 33%
Gender
M – 55%
F – 45%
What Genre do you think this song is?
Metal 35%
Rock 28%
? 7%
Alternative 14%
Hardcore 7%
Are you fans of this sort of music normally?
Yes 67%
No 33% (all female)
Would the video encourage you to buy the album?
Yes 33% (all male)
No 67%
What magazine would you expect to review this album?
Kerrang 50%
Scuzz 25%
NME 25%
Was the bands image convincing throughout the performance?
100%
Would you watch the video again?
Yes 78%
No 22%
What did you like about the video?
Slo mo 33%
Editing 44%
Performance 33%
Mise en scene 33%
Costume 22%
Camerawork 22%
Lighting 55%
What did you dislike about the video?
Locations 11%
Song 22%
Ending 11%
Editing 22%
Costume 11%
Nothing 22%
Wednesday, December 16, 2009
Album Cover
After some feedback from our teacher she told us that our album cover looks too similar to our myspace as the waves, colours and pictures are all the same. I realise that if we want fans to buy our products then they all need to have a sense of individuality while still maintaining their key brand image. We have made changes and amendments to our cover and without further a due here it is!
Tuesday, December 8, 2009
Test Screening Reflections
Today we had our test screening and a lot of people turned up to our relief. The audience seemed to like the video and were very enthusiastic to complete the questionnaire.
The statistics of how people answered the questions are on the group and my individual blog.
The statistics of how people answered the questions are on the group and my individual blog.
Tuesday, December 1, 2009
Final Draft of the Myspace Thoughts
Our myspace has turned out, in my opinion, to look very professional which is largely due to the HTML coding skill of Nick. With that said we all contributed the ideas and graphics which make up the myspace. The image at the top follows the conventions of tradional myspace covers and hits viewers as soon as they open the page. The branding of the album is shown clearly straight away. The pictures of the band members are located just below and turn a specific colour for each member when you hover the cursor over it. This is important in making our myspace look and feel professional. Further below that you get the traditional myspace layout with picture on the left, playlist on the right all of which promote our new album and hit single Start Something. The whole myspace keeps to the nautical branding we have given to the band which gives the audience something clear to recognise us by. The myspace also has the video to our new single, a list of tour dates, contact infomation, sponsors of the band, and a biography of how it all started and where were heading. We also have some viral marketing on our page which allows the fans to create a t-shirt for the band which will then be sold as band merchandise. Merchandise is very important for this genre of music as it makes fans feel a part of the band. In particular t-shirts allow fans to display their love for the band and they are proud of it as its like a statement about you as a person.
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