Products which audiences can buy range from the music that they produce which comes in many different formats, such as cds, downloads and dvds. Other products include the bands merchandise which fans buy to be associated with the artist usually consisting of mainly clothes and posters. A lot of money also gets spent on gig tickets as fans want to see there favourite bands live.
b) Where can audiences buy/listen to music/merchandise/hardware?
The internet has recently taken over from high street shops as online sites such as Amazon and Play have become more favourable compared to HMV and other retailers. Downloading is now popular, this applies to both paid for content and illegally downloaded music. Bands myspace pages also offer fans a chance to hear their music. All of their videos can also be freely viewed on sites such as Youtube.
c) Give 2 or 3 examples of paid-for/subscription based and free products.
- Record companys sometimes give out free sampler cds in places like magazines to give their artists greater exposure. Both Epitaph and Roadrunner records have done this in recent months.
- Mailing lists are also very popular among artists as they keep the fans up to date on breaking news.
d) List between 5 and 10 examples of creative music marketing strategies (including at least 3 internet based examples).
- Saosin gave fans the chance to be credited on their album booklet if they texted in their name to a given number. Example of subambulant marketing.
- Radiohead let fans decide on how much they wanted to pay for their new album. They were the first to do this and it has recently spread to other media platforms with the new 'Championship Manager' video game poised to do the same.
- Slipknot posted a video on youtube and their myspace 'encouraging' fans to go to their shows on their 2008 US tour.
- If you preordered Enter Shikari's new single online you got the service charge on your gig ticket discounted for a show on their upcoming tour.
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