The Saturdays are a pop girl group comprising Una Healy, Mollie King, Vanessa White, Rochelle Wiseman and Frankie Sandford. The later two were in a previous band known widely as S Club 8. After that went to pot, they faded from the limelight and had to regroup and rebrand themselves to crawl their way back to the top of pop. The Saturdays made their recording debut in 2008 under the record label Fascination Records, a sub-division of Polydor Records. Their debut album, Chasing Lights, produced five UK Top 25 singles: If This Is Love, Up, Issues, Just Can't Get Enough and Work. The band embarked on their first headlining UK tour, 'The Work Tour', in June 2009.
The Saturdays appeal to an audience of a younger age and both genders for different reasons. The girls aspire to be like them as they are fashionable, hip, attractive and talented. The group are also young themselves with members of age 20 and are therefore great rolemodels. The boys while appreciating all of this are more interested in their appearance. The record companies have segmented the audience by taking advantage of each members individuality and giving them each a colour which they are known for. The bright colours also attract the attention of people interested in the band.
No comments:
Post a Comment